Last section of my conversation with NICOLA FAVINI –
DG LODOTEL www.logotel.it |@ilnikkio
Ross Dawson, author of Living Networks, wrote: “anyone who has had actual experience of video conferencing will say that it is easier to collaborate remotely with people with whom we spent time together to know each other physically”. What do you think?
Ross Dawson, author of Living Networks, wrote: “anyone who has had actual experience of video conferencing will say that it is easier to collaborate remotely with people with whom we spent time together to know each other physically”. What do you think?
I confirm. You cannot approach
just looking at technology or costs. Communication, we know, is not
only based on the content. It is based on the way, the emotions, the feeling,
on odors .....
Interesting! Dawson also said that the videoconference will never replace the meeting due to the processes and physical stimuli associated with the ocular pulse and the perception of pheromones!
If you want to continue to meet the people , you must let them doing or saying things that cannot be replaced by online sessions. If they just have to listen to the numbers, or reed slides, it no longer makes sense to meet. Don’t be a slave to a container or a traditional format that you have to fill.
In some events, after a while,
people “switch off” the brain and play with your smartphone begins to be more
sex-appealing: this is not a physical experience but mortification of
attention. Even a large audience can no longer stand for more than an hour and
half now. People like to study, to work
on a problem, to compete with colleagues, to sweat together, to explore creativity. Physical events will always be more expensive but also more and more
important if we use them to convey the content, to lift the emotions on which
we want to build a storyboard. A beautiful video conference is great to
inform and to take collective decisions. It is said that every time you meet my
people you have to pass information or make decisions. Maybe I have to create
something. I have to help people to share a new sense, to work on new skills,
to interact with each other, to see, to relax, to take the foot off the
accelerator and take a moment of reflection or a time to talk. Then the
physical event has meaning. Today, traveling makes sense if you use it to do
different things that you did not before.
In the next 10 years there
will be more innovative tools and support, but if need to think and collaborate
we can still do it on the paper tablecloths as well. We pre-print them with some
designs so that people can write, sketch, co-create mind maps, use SWOT graphs
and put solution on the wall for dot voting ideas by using post-it! You get up
from the table while there are speech. There are moments of reflection, barcamp
like.
The new rule is Design. Design
is multidisciplinary: we do not have in house only creative, but all components
and all skills. If you want to understand the complexity you must look at the
picture from many points of view and create shared content.
The problem with many Events
Agencies and managers is to have the power point at the scheduled time to
review and adjust them to the format to put them on the air. My problem is the
content of that same power point. We are not starting from the product but the
utility of the experience and the value we create for the company.