23 marzo 2014

Virtual Meeting vs Physical Gathering. The New Rule is Design.




Last section of my conversation with NICOLA FAVINI – DG LODOTEL www.logotel.it |@ilnikkio 
Ross Dawson, author of Living Networks, wrote: “anyone who has had actual experience of video conferencing will say that it is easier to collaborate remotely with people with whom we spent time together to know each other physically”. What do you think?


I confirm. You cannot approach just looking at technology or costs. Communication, we know, is not only based on the content. It is based on the way, the emotions, the feeling, on odors .....

Interesting! Dawson also said that the videoconference will never replace the meeting due to the processes and physical stimuli associated with the ocular pulse and the perception of pheromones!


If you want to continue to meet the people , you must let them doing or saying things that cannot be replaced by online sessions. If they just have to listen to the numbers, or reed slides, it no longer makes sense to meet. Don’t be a slave to a container or a traditional format that you have to fill.
In some events, after a while, people “switch off” the brain and play with your smartphone begins to be more sex-appealing: this is not a physical experience but mortification of attention. Even a large audience can no longer stand for more than an hour and half now. People like  to study, to work on a problem, to compete with colleagues, to sweat together, to explore creativity. Physical events will always be more expensive but also more and more important if we use them to convey the content, to lift the emotions on which we want to build a storyboard. A beautiful video conference is great to inform and to take collective decisions. It is said that every time you meet my people you have to pass information or make decisions. Maybe I have to create something. I have to help people to share a new sense, to work on new skills, to interact with each other, to see, to relax, to take the foot off the accelerator and take a moment of reflection or a time to talk. Then the physical event has meaning. Today, traveling makes sense if you use it to do different things that you did not before.

In the next 10 years there will be more innovative tools and support, but if need to think and collaborate we can still do it on the paper tablecloths as well. We pre-print them with some designs so that people can write, sketch, co-create mind maps, use SWOT graphs and put solution on the wall for dot voting ideas by using post-it! You get up from the table while there are speech. There are moments of reflection, barcamp like.

The new rule is Design. Design is multidisciplinary: we do not have in house only creative, but all components and all skills. If you want to understand the complexity you must look at the picture from many points of view and create shared content.

The problem with many Events Agencies and managers is to have the power point at the scheduled time to review and adjust them to the format to put them on the air. My problem is the content of that same power point. We are not starting from the product but the utility of the experience and the value we create for the company.

19 febbraio 2014

#TIMRACE & #TIMSTADIUM: Gamify your Sport Events!



Today at # SMWMilan I attended a very interesting event that raised the entire social community the power of Gamification.
The connection between game, fun, sport is winning in Italy.
But let's go step by step. The event had a very technical subject, as was the reputation of the panelists: SOCIAL TV, THE AUDIENCE HAS AN AUDIENCE. socialmediaweek.org/milan

Keynote Kenyatta Cheese followed by 3 Italian super-experts: Carlotta Ventura (Telecom Italy), Matteo Cardani (Publitalia '80) and Giampaolo Colletti (AltraTV and author of the book “Social TV”).

The goal was to talk about and analyze the phenomenon usually known as “Second Screen”, but it is impossible not to note the essential, valuable and disruptive effect of the mechanism of gamification that have been applied.
Everything starts with #TIMRace, the first experiment of Social TV applied to the MotoGP World. During the last Misano MotoGP in Italy, thanks to an agreement between TIM (Telecom Italia Mobile operator) and Mediaset (Italia 1 was the official TV network that broadcasts live MotoGP in Italy), commentators have launched a contest via Twitter. The average support it was not strong: 4 times 10" advert before the race plus a 40 seconds long promo on the day of the race, some super impression live.

Suddenly a digital race, personally engaging people who habitually follow the MotoGP race, start. Clear mechanism: each tweet and retweet counts as one point. The winner will be mentioned live and will virtually win the Pilot and the Team supported.
Entering ww.timrace.it, it was possible to follow, in real-time, tweets, rankings, the speed and the amount of messages coming to the platform. The passion for MotoGP and bikes, one of the main drivers of the target, flooding the social scene.

Incredible data results: 48 million reach. 200 tweets per minute as peak number of messages specifically containing the dedicated #tag.


Case study repeated, again in MotoGP, but this time during a Spanish race. A new success: 27 million reach for MotoGP of Valencia live broadcast in Italy, the last race of the season.

End result: 10,000 Unique Visitors of the site;  Reach of 75,000 people. On this basis, by the same mechanism, the contest starts in the field of Soccer, Serie A TIM, as well: # TIMSTADIUM. Naples- Rome is the 1st match and then another 6 games: the passion of social fans is generating engagement and fun. 3.000 tweets per minute for some #tag linked to the challenge. Someone already talk of TIMStadium-MANIA: 273 million impressions, reach 13 million, 21.000 unique visitors of the site.


Gamify your sport events: success guaranteed!

@GamEventing
@PTeoducci

14 febbraio 2014

"WEETING": A NEW COLLABORATIVE FORMAT FOR PARTICIPATION.



One of the barriers is the lack of online culture by the management, frightened by the absence of hierarchical barrier of modern means of socialization. What can we do? Let’s speak about them with NICOLA FAVINI – DG LODOTEL www.logotel.it |@ilnikkio


My answer is an example. 

Event:  a management convention of 300 people for a World Insurance Bank . We have created a format that we have named " Weeting": instead of meeting with me, we stress the we-point-of-view in a “Weeting”. A format that we have created and suggest to adopt if you plan events and content that are intended to stimulate participation.There are some speech , but what is that thing that is missing in most of events? The possibility for people to think . Final Q&A are often pitiful time waste. Then we twisted logic. We create a sandwich: we are constantly on three stages. An inspirational starting speech for beginning: a manager speaks for 15-20 minutes ( because, as the TED teaches, you can say clever things even in 15 minutes); in the middle a moment of collaboration for small groups: 10 minutes given to participants to go in deep among themselves about what they heard , and finally a moment of discussion; 15 minutes of conversation between the speaker and the audience. Since we use this format I have not encountered the problem of stupid questions or provocative/controversial intervention. If the keynote speech is inspirational, the questions that are accessing the discussion are inspirational. If the speaker is not inspired, edgy or stupid, there come out boring, edgy, silly questions. Carryover then the responsibility to those who do the speech.What happens online? Let’s say a weeting live. Again, much depends on the moment and content.



Happy to say this is an application of the 360 cycle aproach Steen Elsborg/Ib Ravn suggested in Learning meetings and Conferences in Practice [2007]: From Top/Down (KNote Speakers), to Peer2Peer, to Botton Up......all together in a Weeting!

@GamEventing
@PTeoducci